Privacy Policy

This Privacy Policy applies to and governs the use of your data if you are a Business, Entrepreneur or User (as defined below) on the platform. This document forms a binding agreement between you and The Hyfin. The Privacy Policy must be read in conjunction with the Terms of Use


The following definitions apply to this Privacy Policy:

Businessmeans an entity who is a Party to this Agreement, whose profile is listed on the Platform as a “Business” and whose Services may be availed by Entrepreneurs or Users in accordance with the Services Agreement and Terms of Use;
Entrepreneurmeans Users who register on the Platform in order to access the Platform for Services;
Personal Dataany data relating to an identified natural person, or one who can be identified directly or indirectly by way of linking such data, using identifiers such as name, voice, picture, identification number, online identifier, geographic location, or one or more special features that express the physical, psychological, economic, cultural or social identity of such person;
Platformmeans the online website of The Hyfin with the URL that is controlled by us;
Privacy Policymeans this document, containing the policies and procedures on our collection, use and disclosure of Personal Data;
Registered Usersmeans Users who have successfully completed the registration process on the Platform;
Servicesmeans the services offered, promoted and displayed through or on the Platform by Businesses;
Terms of Usemeans the Terms of Use of the Platform available at;
The Hyfinmeans an entity incorporated under the laws of UAE being the owner or controller of the Platform;
Third-Party Sitesmeans third-party web pages that are linked on the Platform;
UAEmeans United Arab Emirates;
Us/ Our/ Werefers to The Hyfin domiciled in the UAE, and to the extent applicable, includes also its affiliates, subsidiaries and related entities;
Usersmeans any individual or business entity visiting, using or accessing the Platform who has not registered on the Platform; and
You/ Your/ (similar reference)refers to Users, Entrepreneurs or Businesses (as applicable) who are users or visitors of the Platform.


Please be aware this Privacy Policy applies only to this Platform.

This Privacy Policy sets out and explains our policies and practices relating to:

  • collection
  • use and accessibility
  • behavioural advertising and Third-Party Sites (limited extent only)
  • sharing/ disclosure
  • opting out
  • data security

of any Personal Data provided to us when you visit or use the Platform.


Before using the Platform – and particularly before submitting personally identifiable information via this Platform – you should read this entire Privacy Policy. Your continued use of this Platform constitutes your full agreement to this Privacy Policy together with the Terms of Use. If the Privacy Policy is not acceptable to you, please do not submit any personally identifiable information via this Platform and immediately cease from accessing the Platform.


The Platform collects information in two (2) ways: actively and passively. We may collect information including personally identifiable information (your full name, email address, phone number) and non-personally identifiable information (e.g. aggregate statistics about what parts of our Platform are most popular).

Active information collection can include both personally identifiable information (e.g., your full name, address, mobile number, email address or similar information that is unique to you) and non-personally identifiable information (e.g., if we were to ask for your first name and a list of the top three things you like about our Platform).

Active information is collected from you in the following manner:

  • Entrepreneur registration: We collect the following personally identifiable information from you in our registration form for Entrepreneurs:
    • your first name and last name;
    • email address;
    • contact details;
    • company name;
    • industry; and
    • a unique password.
  • Business registration: We collect the following personally identifiable information from you in our registration form forBusiness on the Platform:
    • name of the company;
    • ​category and sub-category it is operating in;
    • contact details including social media platforms, mobile number and email;
    • description of the Services the Business offers; and
    • the country and state the Business operates in.
  • Contact us: When you contact us via email or WhatsApp, your emails and messages may be stored in accordance with this Privacy Policy.
  • Community Feedback: The reviews, comments and feedback that you post on the Platform are visible to other Users. We may also use this information to build an internal community feedback database, which we shall retain, in accordance with this Privacy Policy, following termination or deactivation of your account.
  • Payments: Depending on your preferred mode of payment, you may be asked to submit your credit card details or bank details. We DO NOT collect and store any financial information, including CVV or credit card pins, from any purchases made by you on the Platform although such information will be stored on a secure server in your personal account on the Platform that is used only for your ease of convenient future purchases. We do not access or use such financial information in any manner from the Platform, via email, messenger (WhatsApp etc.) or any social media account.
  • Events and Awards: We will post publicly available information and details about relevant events on the Platform under the ‘events’ section however we provide no guarantee or warranty for the event, the content, the organizers of the event. Discloser of personal information to the event Third-party Site or the event organisers or representatives shall not be governed by this Privacy Policy.

    If you confirm attendance to an event, the Platform may link the event to your personal Google calendar, if permitted. We reserve the right to archive the events posted on the Platform, in accordance with this Privacy Policy.

A proportion of personally identifiable information that we collect from you may be categorised as Personal Data for the purpose of applicable laws, which may include your full name and geographical location. Your submissions shall represent your complete consent to share your Personal Data with us.  

Passive Information collection refers to instances in which we collect information from you that you have not actively provided. We may use special technologies to passively collect non-personally identifiable information from you. These technologies allow us to collect certain kinds of non-personally identifiable information, including but not limited to the type of web browser you use, Internet Protocol (IP) address, time zone, the date and time of your visit, the operating system you use, the specific pages you visit, the address of the website you visited prior to entering the Platform and the cookies that are installed on your device. Additionally, as you browse the Platform, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Platform, and information about how you interact with the Platform. We do not link this passively collected information with personally identifiable information you have actively provided elsewhere on this Platform. We reserve the right to share with third-parties, including our business partners and advertisers, the anonymous (non-personally identifiable) aggregated information that we have passively collected via this Platform.

We collect information identified above, using the following technologies:

  • Cookies are data files that are placed on your browsing device (computer, laptop, smartphone or tablet) and often include an anonymous unique identifier. Cookies help us recognise you and your device and store some information about your preferences or past actions. We will ask for your permission to place Cookies or other similar technologies on your browsing device, except where they are essential for us to provide you with a service that you have requested. You can disable Cookies or manage the Cookies you use on your browsing device at any time. The Cookies we use will only be accessed by us and shall not be accessed by any third-party.
  • Google Analytics is a web-based analytics service offered by Google that tracks and reports website traffic and allows an in-depth analysis of detail about the Users on our Platform. We may be required to share certain information We collect on the Platform with Google which will be subject to Google’s policies as follows:
  • Social Media Data Analytics: We analyse engagements and impressions through our social media pages for purposes of analytics. This information is non-personally identifiable information that does not contain any Personal Data.


The information we collect from you will only be used to:

  • provide you with a better browsing experience on the Platform;
  • help you conclude a payment transaction you make on the Platform;
  • offer you Services available through the Platform;
  • better communicate with you;
  • for purposes of data analysis (non-Personal Data);
  • for marketing purposes;
  • for Web analytics;
  • for service recommendations; and
  • for B2B usage data.

The Hyfin reserves the right to amend this list at its sole discretion without prior notice. The current, updated list shall be available here for reference.

We will use Personal Data to communicate with you, including issuing marketing such as telemarketing communications. The Personal Data you decide to provide us is your responsibility. By contacting us at you may ask us to opt out of receiving marketing communications from us. To use your contact information and send you telemarketing messages in compliance with applicable laws, we depend on our legitimate interests in marketing and promoting Services. Applicable law mandates that we obtain your consent prior to sending such telemarketing communications therefore in using the Platform, signing up with us as a Business or Entrepreneur, you automatically provide us with your consent. If you opt out of receiving marketing communications from us, this may limit or restrict your use of the Platform or communicating with other Businesses or Entrepreneurs.

We may use a function to automatically remember the information you use on our Platform for the following reasons:

  • remember information so you will not have to re-enter it during your visit;
  • provide custom content and information;
  • determine the effectiveness of our Platform.

We reserve the right to use, store or disclose Personal Data received via the Platform as necessary to respond to your requests, help and facilitate your purchases on the Platform, comply with applicable laws, regulations, legal processes, and law enforcement inquiries (as required or applicable) to take precautions against liability, and protect the security and integrity of the Platform and you. We will not sell, lease, transfer, share, or otherwise permit access to your personally identifiable information with any third-parties other than as described in this Privacy Policy.


Emails sent to The Hyfin must be via valid emails to which we can send a reply to and must be managed and owned by you. You are only allowed to send emails or contact anyone on the Platform where you have permission to do so. 

You must also provide proof your recipients have opted-in to be in mailing lists. We restrict and prohibit the use of third-party, purchased or rented mailing lists unless you provide relevant proof the individuals have opted-in to be in the mailing lists. 

You shall not send unsolicited mail to newsgroups, distribution lists, message boards or email addresses you have acquired on the Platform. You shall not use the information obtained on the Platform to send emails in a way not permitted by law or to any recipient who has opted-out of your mailing list or objected from receiving such marketing messages from you or on behalf of you. 

You may not use The Hyfin’s name to send emails to anyone with misleading subject lines or false content or representations.


We may use information we receive, to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s educational page at


You can opt out of sharing information as follows:

  • Revoke access to email and social network accounts:
    • Upon request, we may be able to provide you with information about whether we hold any of your Personal Data by emailing us at If you no longer have access to your browsing device, you may also contact your email account provider to revoke our access to your account or contact us at We will respond to your request within a reasonable timeframe.
  • By emailing us:
    • When you submit information to us, whether such information is required or optional, you consent to its disclosure and use in accordance with this Privacy Policy. If you ever decide that you do not wish to receive information from us regarding the Platform, you may contact us at
    • To respond to your request or inquiry, we may require follow-up or contact information to allow us to verify that you are the person authorised to view the information you are requesting. We may, at our discretion, refuse to allow you access to certain information if, in our view, to provide such access would jeopardise another person’s privacy; would violate any applicable federal, state, or foreign law, regulation, or directive; or would unreasonably burden this Platform.
  • Unsubscribing or Opting Out from communications or mailers:
    • If you receive communication from us, you can email us and ask that we remove you from receiving communications. Please do note however that this may affect your status as an Entrepreneur or Business if we are unable to communicate with you. We may continue to communicate with you even after the expiry of your subscription, however we can cease all communication upon your written request to us requesting un-subscription. Please remember that if you opt out of receiving marketing communication only you may continue to receive administrative messages from us regarding your purchases or for the purposes of daily correspondence with us.


Although we take reasonable steps to protect the personally identifiable information that you provide via this Platform, no system is 100% secure or error-free and neither is the Platform. We do not, and cannot, guarantee the security or accuracy of the information we gather. It is your responsibility to keep your passwords secure. We strongly recommend that you do not share your passwords with any third-party nor store or save them in a manner that may be easily accessed by a third-party. We take the protection of your information very seriously and employ measures through administrative, technical, and physical safeguards designed to protect information against loss, theft, misuse, unauthorised access, disclosure, alteration, and destruction. We encrypt all data in transit through secure socket layer technology (SSL), Sucuri Security, and Wordfence Security protocols, including hardware firewalls that are set up on the hosting side. We take reasonable precautions to ensure the integrity and security of our network and systems, but cannot guarantee these security measures will prevent third parties from obtaining information by illegal actions or attacks.


This Platform is not directed to and does not seek to collect personally identifiable information from children under the age of twenty one (21) years. Nevertheless, if a minor accesses the Platform for any purpose whatsoever, or seeks Services through the Platform, we reserve the right to ask for additional permissions and consent from the parent or guardian of the minor. For the purpose of this Platform, minor refers to any User under the age of twenty one (21) years. The aforementioned permissions and consents may change from time to time, at our discretion.


Where you have consented to data processing, your consent provides the legal basis to process your Personal Data, such as when you consent to processing in relation to the processing of data for the purposes of data analysis in accordance with this Privacy Policy, you have the right to withdraw consent at any time. Please note your withdrawal of consent to collect and process Personal Data will not affect the lawfulness of processing Personal Data based on the consent before you withdraw your consent.

We may process your Personal Data on the basis of contractual necessity to perform a contract we have with you or complete a payment transaction you have made or are making or are reviewing on the Platform. We may also process your Personal Data on the basis of our legitimate interests, including analytic reporting and improving the functionality of the Platform. For example, we have a legitimate interest in collecting information about your device hardware and operating system to better understand how Users access and use the Platform. We also have a legitimate interest in providing and developing improved artificial intelligence algorithms to deliver better product features to our Users. 

In some cases, we may process Personal Data pursuant to legal obligations or to protect the User’s vital interests or those of another person.

How you may exercise your rights on the Platform:

  • Right to data portability: You may contact us with questions or requests regarding your Personal Data using the contact information below. Please note we may request additional information from you to verify your identity before we disclose any personal or account information.
  • Right to restrict or oppose: Where we rely on legitimate interests to process your Personal Data, you have the right to object to such processing by using the contact information below. Please note that some processing is essential to offering Services on the Platform.
  • Right to access, correct and rectify: You may access, correct and rectify the Personal Data through your account settings in the Platform/ through contacting us at
  • Right to delete: You may request deletion of any of the information collected and stored by us by contacting us at
  • Revoking consent: We are the “data controller” of Personal Data provided to us. You can contact us directly regarding the processing of Personal Data by email at


Limits on use of your Google user data’: Notwithstanding anything else in this Privacy Policy, consumer Google account information obtained via the Google Application Programming Interface’s (API), is subject to these additional restrictions:

  • The Platform shall not allow humans to read this data unless we have your affirmative agreement for specific messages, doing so is necessary for security purposes such as investigating abuse, to comply with applicable law, or for the Platform’s internal operations and even then, only when the data have been aggregated and de-identified.


We reserve the right to change this Privacy Policy at any time, at our sole discretion without prior notice. If we do change the Privacy Policy, the new Privacy Policy will be posted here, along with its revision date, and all information collected following the posting of such changes will be subject to the new Privacy Policy. You shall receive an email from us notifying you of the change to the Privacy Policy. We shall not be liable in the event that the email is not delivered to you due to any technical errors or you providing us with an incorrect email address. Prior to use or disclosure of your previously collected personally identifiable information in a materially different manner from that to which you agreed, we shall first secure your affirmative consent for such use or disclosure. If such consent is not provided, we will use your personally identifiable information or Personal Data in accordance with the Privacy Policy, in effect at the time we collected the information. 

We encourage you to check this Privacy Policy periodically and prior to each instance in which you provide personally identifiable information or Personal Data through this Platform or use this Platform.


If you are interested in receiving electronic updates, alerts, and other information from us regarding this Platform, you must provide us with an email address. We may also ask for optional information, such as how you found us, to help us better serve you and other Users in the future. We welcome your comments and feedback regarding this Platform and Services and functionalities to our email address that permits you to send through your own email address, comments, and any other information you choose to include. Please remember that email is not secure and we cannot provide you with any guarantees in this respect. You should carefully consider what information you wish to send to us through e-mail or through this feedback option.

Last Updated in June 2023.